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Tobacco Marketing and Young People

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Scan day: 28 February 2014 UTC
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Description: Research finds the tobacco industry has detailed pictures of the values and aspirations of smokers as young as 15 years. [PDF]
tobaccopapers.com - Case Studies In 1999, the House of Commons Health Select Committee acquired access to internal documents of the main advertising agencies of the UK tobacco industry as part of their investigation into the conduct of the tobacco industry. A range of documents were obtained including: contact reports between client and agency, client briefs, creative briefs, media briefs, media schedules, advertising budgets and market research reports (their own and others by contracted agencies).
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Creation Date: 13-feb-2003
Expiration Date: 13-feb-2015