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Think Before You Pink

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Scan day: 15 February 2014 UTC
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Description: Asks people to think critically about pink ribbons and other feel-good marketing about cancer awareness, and about cancer charities. Current and past campaigns, events, information on cause marketing.
With your support, we’ve been leading the call for accountability and transparency in breast cancer fundraising since our early work following the money of pink ribbon promotions.You can always count on Breast Cancer Action to go toe-to-toe with corporate giants and challenge pinkwashing. We can put patients before corporate profits because we are not beholden to any corporate funder.
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