The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact
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Scan day: 28 February 2014 UTC
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Virus safety - good
Description: Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.
The dark side of marketing seemingly “Light†cigarettes: successful images and failed fact -- Pollay and Dewhirst 11 (suppl 1): i18 -- Tobacco Control From trainee to consultant, BMJ Group offers doctors around the world tailored information, special events, learning resources and recruitment services at every step along their career path.
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| Date | Creation Date: 25-feb-1995 Expiration Date: 26-feb-2015 |