Philip Morris's Secondhand Smoke Media Strategy
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Scan day: 28 February 2014 UTC
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Description: Internal document from Philip Morris executive describes its strategies for fighting the EPA's scientific report on secondhand smoke, including "concentrating all the EPA's enemies against it".
snapshot_pm 2023920090-2023920101 This report, found in the files of Victor Han (Director of Communications for Philip Morris Worldwide Regulatory Affairs) describes the threat that the U.S. Environmental Protection Agency's (EPA) 1993 rating of secondhand or environmental tobacco smoke (ETS) as a Group A Human Carcinogen posed to the cigarette industry.
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| Page title: | Ets Media Strategy |
| Keywords: | Secondhand Smoke, Corporate strategy, media campaign, media coverage |
| Description: | This report, found in the files of Victor Han (Director of Communications for Philip Morris Worldwide Regulatory Affairs) describes the threat that the U.S. Environmental Protection Agency's (EPA) 1993 rating of secondhand or environmental tobacco smoke (ETS) as a Group A Human Carcinogen posed to the cigarette industry. <b>"Indirectly, ETS will have considerable influence on all other tobacco-related legislation, including taxation, marketing freedoms, etc. Of critical importance will be the effect on consumers, practically deprived of more and more locations in which they can smoke, and psychologically given more incentive to quit."</b> The Philip Morris (PM) report characterizes the EPA as <b>"at worst corrupt and controlled by environmental terrorists"</b> and states that <b>"...without an effort to build considerable reasonable doubt about [EPA's case against secondhand smoke]--particularly among consumers--then virutally all other efforts [to fight the ETS issue] will be diminished in effectiveness."</b> PM's strategy is laid out: not to fight the ETS issue on its merits, but instead to destroy the credibility of the government agency that declared it dangerous: <b>"The credibility of the EPA is defeatable, but not on the basis of ETS alone. It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."</b> The paper describes how the media's focus would be taken off of ETS by the generation of non-ETS stories, stories that focus on <b>"general EPA bashing by credible, authoritative sources."</b> and <b>"EPA ineptitude and, when possible, corruption."</b> The 13-page report reveals Philip Morris' strategies for a full-bore attack on the U.S. EPA over its efforts to better inform American citizens about the health dangers posed by the company's ubiquitous and largely unregulated products. |
| IP-address: | 66.240.205.92 |