Philip Morris Promises to Polish its Image
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Description: News article on Philip Morris image campaign reveals the PR is aimed at boosting its stock price and helping it in court.
Philip Morris promises to polish its image Philip Morris promises to polish its image New York, July 6: In the wake of two surprise courtroom losses in the US that have sent its stock reeling, Philip Morris Cos. Chief Executive Geoffrey Bible tackled Wall Street's tobacco liability worries head-on, saying the company is already taking "immense" steps to repair its tarnished image and manage its litigation risks.
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