Marlboro Man Goes East
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Scan day: 28 February 2014 UTC
-23
Virus safety - good
Description: Report on industry activity in Germany, Poland, Hungary, Bulgaria, and other East European nations.
HE EAST EUROPEAN TOBACCO MARKET "is there for the taking - and it will be taken" by Western tobacco multinational corporations, says Roy Burry, senior vice president with the Wall Street firm Kidder Peabody. Burry and other analysts predict that within a few years, the massive East European demand for tobacco will be met entirely by Western companies, led by Philip Morris, R.J. Reynolds and British American Tobacco (BAT). With perhaps a couple exceptions, the state-owned monopolies which once supplied more than one half trillion cigarettes to the region annually will all be privatized and bought out by Western companies, producing licensed Western brands or shut down, they believe.
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