Marketing Cigarettes in Cinema Films
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Scan day: 28 February 2014 UTC
-108
Virus safety - good
Description: Study measured tobacco use in the top 250 US box-office films over the last 10 years, finds smoking in over 85%, and specific brand appearances in almost 30%.
Marketing Cigarettes in Cinema Films MULTICULTURAL ADVOCATES for SOCIAL CHANGE ON TOBACCO Marketing Cigarettes in Cinema Films Cigarette appearances are common in popular films [ In 1989 the tobacco industry banned payments for tobacco-brand placement in cinema films. J D Sargent and colleagues analysed the contents of the top 25 US box-office films from 1988 to 1997 to assess the trend in tobacco-brand appearances before and after the ban, and the size of the international audience for films with these appearances. The brands that appeared most frequently were the most highly advertised in the USA. The overall frequency of brand appearances was similar before and after the ban. However, the proportion of appearances endorsed by an actor increased after the ban. The researchers concluded that whether or not a financial exchange takes place the result is the same: US cigarettes are being marketed to a global audience through cinema films.
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| Page title: | Marketing Cigarettes in Cinema Films |
| Keywords: | Hollywood, stars, cinema, marketing, movies, entertainment, MASCOT, education, tobacco, smoking, kids, disease, cancer, cigarettes, anti-smoking, health, second hand smoke, ets, drugs, children, youth, chew, snuff |
| Description: | |
| IP-address: | 208.71.208.53 |
WHOIS Info
| NS | Name Server:NS33.MEDIACATCH.COM Name Server:NS34.MEDIACATCH.COM Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: |
| WHOIS | Status: clientDeleteProhibited Status: clientTransferProhibited Status: clientUpdateProhibited |
| Date | Creation Date: 1998-09-01T04:00:00Z Expiry Date: 2014-08-31T04:00:00Z |