Corporate Goodwill or Tainted Money?
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Scan day: 28 February 2014 UTC
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Description: Philip Morris is spending more to publicize its good deeds than its spending on the good deeds themselves. ABCNews tells why.
Corporate Goodwill or Tainted Money? | PR Watch Philip Morris is spending more to publicize its good deeds than it's spending on the good deeds themselves. Last year, the company spent $115 million on charity and $150 million on these TV ads. So if Philip Morris is so concerned about giving back to the community, why doesn't it take the $150 million spent last year on ads and give that to charity?
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