Cigars: The Shaping of an Illusion
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Description: Baltimore Sun articles examine the cigar boom of the 1980s, and cigar industry manipulation of media to promote the product.
(January 11, 1998)
The Shaping of an Illusion; Resurrection: How the Cigar Industry Manipulated the Media, Infiltrated Hollywood and Escaped the Government's Watchful Eye Despite the Product's Health Hazards.
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| Page title: | The Shaping of an Illusion; Resurrection: How the Cigar Industry Manipulated the Media, Infiltrated Hollywood and Escaped the Government's Watchful Eye Despite the Product's Health Hazards. |
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| Description: | Baltimore Sun article examines cigar boom, cigar industry manipulation of media to promote product. Describes long-term, subtle public relation campaign in which cigar makers targeted news media, planting news stories and letters to the editor, positioning cigars as status symbol with appeal to women, youth, yuppies and linked with sports glamour. Notes cigars are exempt from: cigarette settlements, Surgeon General's warning, and broadcast ban. Surveys newspaper and magazine stories and finds majority on cigars emphasize glamour, not health risk. States that although cigar companies claim to avoid targeting youth, six million 14-19 year olds reported smoking a cigar in 1995, 1-3% smoking more than 50. |
| IP-address: | 66.240.205.92 |