Toward a critical theory of advertising
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Description: An analysis of advertising within a critical theory of society which combines historical, sociological, cultural, and political analysis.
Toward A Critical Theory of Advertising Southwest Missouri State University The University of Texas at Austin Since the emergence of "critical" media studies in the 1970's, a substantial literature has developed that examines and questions the role of mass communications and advertising within the institutional structures of contemporary capitalist societies. In contrast to "administrative" media studies that focus on how to use mass communications within the given political economic order to influence audiences, sell products, and promote politicians,
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