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Marketing High Technology Products and Innovations

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Scan day: 11 February 2014 UTC
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Description: Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.
Marketing of High Technology Products and Innovations The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies’ business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!
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Page title:Marketing of High Technology Products and Innovations
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Description:Marketing strategies for high technology innovations in industries such as biotechnology, consumer electronics, telecommunications, computers.
IP-address:204.11.246.1

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Creation Date: 15-sep-2000
Expiration Date: 15-sep-2014