Social Influence Theories
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Description: Lecture notes covering cognitive dissonance theory, social influence, social judgment, the elaboration likelihood model, and the theory of reasoned action. No onward links.
People seek consistency in their lives. People are sensitive to contradictions and inconsistencies. Dissonance (discomfort, guilt, doubt) fosters attitude change.
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| Date | activated: 09-Feb-1999 last updated: 29-Mar-2011 expires: 31-Jul-2014 |