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Primer of Practical Persuasion and Influence

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Description: Online coursebook by Steven Booth-Butterfield, for his course in Persuasion Theory and Research at West Virginia University.
Healthy Influence - communication for a change Hey, we’re way past Web 2.0 here, baby.  Click into the Future as I see It with Welcome to the new, revised, and expanded edition of the Web’s most popular persuasion website.  Since 1996 the Primer has delighted, astounded, and stimulated tens, perhaps hundreds, perhaps just my Mom and a few other, stone cold crazy persuasion maniacs.  With all these zombies marching in torchlight parade on the castle, I had no choice but to execute a massive revision of the masterly text and produce version 3.0.  Leaving no river uncrossed, no mountain unclimbed, and no stone unturned, unground, or unthrown, I created a worthy successor to the fabulous Primer’s 1.0 and 2.0.  Now that I’ve had my fill of vodka Martini’s and Slim Jim’s, the new Primer is ready for you.  Are you ready for the Primer?
Size: 900 chars

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Page title:Healthy Influence - communication for a change
Keywords:communication, consulting, Healthy Influence, Cascade, Standard Model, Steve's Primer, behavior change, intervention, persuasion, influence, attitude
Description:communication for behavior change, a practical and proven, efficient and effective way to get what you want with words
IP-address:69.174.52.11

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Creation Date: 21-mar-2003
Expiration Date: 21-mar-2016