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Buff and Ready

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Description: Holly Brubach reviews 'Looking Good : Male Body Image in Modern America' by Lynne Luciano.
Many men today go to inordinate lengths to improve their appearance. Male Body Image in Modern America. Illustrated. 259 pp. New York: Hill & Wang. $25. hat men are now sized up on the basis of their appearances, that this scrutiny has brought on an epidemic of anxiety and has come to oppress men much as it has oppressed women, and that men have consequently begun paying more attention to their looks -- none of this will come as news to anyone who has been awake for the past 30 years. The stuff of Lynne Luciano's ''Looking Good'' is inextricably woven into the texture of our daily lives, and many of the changes she describes, though drastic over the long term, have come about so gradually that we've simply taken them in stride. All the more reason, then, to welcome a book that could give us some insight into the cumulative cultural weight of such phenomena as hair transplants, penile implants, bodybuilding and Viagra.
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