Grounded Analysis
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Scan day: 09 February 2014 UTC
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Description: for discovering guidelines that work -- by Langbourne Rust.
For Discovering Guidelines that Work If you want to develop creative guidelines with real substance, here is a way to get them. Grounded Theory procedure makes it possible to find out the underlying attributes that consumers actually respond to. You can project from how they react to existing materials to how they will respond to new ones, even before they are made.
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| Date | Creation Date: 07-apr-1998 Expiration Date: 06-apr-2016 |