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The Semiotic Turn and AJ Greimas

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Description: 'Was the Last Turn The Right Turn? The Semiotic Turn and AJ Greimas': Timothy Lenoir
Was That Last Turn A Right Turn? The Semiotic Turn and A.J. Greimas Henceforth, my dear philosophers, let us be on guard against the dangerous old conceptual fiction that posited a "pure, will-less, painless, timeless knowing subject" [which] demand[s] that we should think of an eye that is completely unthinkable, an eye turned in no particular direction, in which the active and interpreting forces, through which alone seeing becomes seeing something, are supposed to be lacking.... There is only a perspective seeing, only a perspective "knowing"; and the more affects we allow to speak about one thing, the more eyes, different eyes, we can use to observe one thing, the more complete will our "concept" of this thing, our "objectivity," be.
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