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Olson Zaltman Associates

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Description: A research and consulting firm which uses the Zaltman Metaphor Elicitation Technique (ZMET) to reveal the consumers' subconscious motivation.
Olson Zaltman Associates, originators of ZMET, Implicit Association Evaluator, consumer insights, global reach An image like this could represent your customers' unconscious thinking. Wouldn’t you like to understand your customers more deeply?  OZA helps firms in all industries understand the mind of the market.
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Page title:Olson Zaltman Associates, originators of ZMET, Implicit Association Evaluator, consumer insights, global reach
Keywords:ZMET, Zaltman Metaphor Elicitation Technique, OZA, market research, deep metaphor, IAE, Implicit Association Evaluator, Gerald Zaltman, Jerry Olson, Lindsay Zaltman, Mind of the Market, How Customers Think, consumer insights, qualitative research
Description:Olson Zaltman Associates is the creator of ZMET®. We help the world's leading companies and brands understand the unconscious mind of consumer.
IP-address:70.40.221.61

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Creation Date: 10-dec-1998
Expiration Date: 09-dec-2016