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Art Museum Network

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Description: A project of the Association of Art Museum Directors. With the exCALENDAR exhibition schedule database.
Art museum attendance statistics are never far from the headlines. A more forensic look below ranks museums by the number of visitors relative to their Metropolitan Statistical Area (MSA). This allows for a comparison based not on total attendance alone, but on performance relative to the available audience. The results are skewed somewhat, since museums in the largest metropolitan areas have mass tourism, which benefits their ranking.  Taking that factor into consideration, the best attended art museum in 2009 relative to its potential audience was the Toledo Museum of Art:
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