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Infotoday.com - Why and How to Use Blogs to Promote Your Library's Services

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Description: Defines weblog, gives examples of libraries publishing them, and gives guidelines and checklists for those contemplating doing the same. Offers a few links for further reading. (November 01, 2003)
Why and How to Use Blogs to Promote Your Library's Services Vol. 17 No. 6 — Nov/Dec 2003 Why and How to Use Blogs to Promote Your Library's Services Librarians have had to learn how to do a lot with just a little in order to promote awareness of their programs and services. They have seized the opportunities to market libraries in the real world via traditional media: newspapers, corporate newsletters, radio, and TV. Many libraries produce brochures, pathfinders, and their own newsletters. So it is no surprise to see librarians stepping up to the plate and spreading the word online with blogs. Savvy librarians have identified blogs as another means to market libraries and their services.
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