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Inside Daisy's Closet

meadowsweet and peppermint rock Come inside Daisy's closet, and see the quirky British bird in a selection of original outfits created by spritely designer Mary Quant between 1973 and 1983. Quant also created Daisy's oversized face, intending her to look like a typical British model of the early seventies. Often credited, along with Andre Courreges, for "inventing" the mini-skirt, Quant actually just kept shortening skirts until she arrived at the mini in 1964. Quant's name was synonymous with the British youthquake. Turning her back on the mature, conservative high-fashion customer, Quant catered instead to the growing youth market with cheaper and cheekier clothes. Her outfits confounded the class system by turning the stripes of sports jerseys or the pockets of workmen's uniforms into signifiers of hipness. Quant herself wore these youthful styles, with a geometric haircut by Vidal Sassoon to top off the look. Quant's signature mod dress-shape was streamlined and slightly swingy, evoking both the remembered innocence of a little girl's smock and the anticipated precision of future fashion. Although she belongs to a later period, Daisy also embodies Quant's sassy chic. Daisy has her share of slinky, satiny evening wear, making it possible for her to play the sophisticated Brit. But it's her graphic day-wear that defines her. Quant's beloved polkadots, stripes and checks of many colours abound, as you can see in Joan Corlass's art-nouveau-meets-comic-strip illustrations of Daisy's wardrobe. Collectors covet these stunning illustrations, which ran in booklets accompanying the Daisy dolls, as much as they do Daisy herself.

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