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Baumhofer, Walter

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Description: Learn about this American artist's influence on the pulp magazine market, his extensive work for general interest magazines, and why he was so popular.
[This picture was published in "Night in the big swamp", by John Randolph Phillips, , July, ca. 1940's. Oil on canvas, 25.5 x 37.75"] was a dominant force in the pulp magazine market and a steady, inspired mainstay of the general interest magazines. Though the time he spent illustrating pulp magazines was relatively brief, Baumhofer had an enormous impact on the genre. The prolific artist recalled in a letter to Walt Reed in 1968, "I doubt if anybody did as many pulp covers as I did in the '30s. I had a contract with Street & Smith for three or four years to do 50 covers a year. In addition to this, I was turning out Lord knows how many covers for Popular Publications, and illustrating for Liberty." In the artist's files is a scrap of paper listing 521 pulp covers - and it is likely that even this impressive number falls short of his actual output.
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