Customer Data Integration: Don't Forget the ROI
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Description: CRMBuyer article by Anurag Wadehra on ROI and CRM.
(September 26, 2006)
Customer Data Integration: Don't Forget the ROI Customer Data Integration: Don't Forget the ROI Building a winning business case for MDM involves addressing a number of data and business process considerations while factoring in the varied MDM approaches. So before taking the MDM plunge, consider conducting a data lifecycle audit, followed by a ROI and TCO analysis, to understand the reliability of your master data and the benefits of its use in business process.
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| Page title: | Customer Data Integration: Don't Forget the ROI |
| Keywords: | enterprise resource planning,IBM,Siperian |
| Description: | Customer data integration or, more broadly, customer-centric master data management solutions, are gaining significant momentum, largely because of their ability to help organizations achieve critical cross-functional business imperatives to bolster customer profitability, reduce operational costs, and adhere to regulatory compliance. |
| IP-address: | 50.18.203.73 |
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| Date | Creation Date: 11-jul-2002 Expiration Date: 11-jul-2014 |