Estimating Campaign Benefits and Modeling Lift (Overheads)
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Scan day: 07 February 2014 UTC
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Description: In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
Estimating Campaign Benefits and Modeling Lift Estimating Campaign Benefits and Modeling Lift
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| Page title: | Estimating Campaign Benefits and Modeling Lift |
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| Date | Creation Date: 13-feb-1997 Expiration Date: 14-feb-2015 |