The Hub Magazine
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Description: Roundtable discussions of marketing issues by industry leaders
Exchange of Ideas — The Hub Magazine . Like so many other long-shot teams, Under Armour did time as a cellar dweller. In founder Kevin Plank’s case, this wasn’t figurative. He really did start what is today a $2 billion enterprise in his grandmother’s basement. As a subterranean entrepreneur, Kevin faced both trials and trivialities. Stymied because 800-numbers had too many digits to spell out ‘Under Armor,’ he added an extra ‘u’ to the name. Problem solved. No big deal.
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| Page title: | Exchange of Ideas — The Hub Magazine |
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| IP-address: | 64.111.105.6 |
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| NS | Name Server: NS1.DREAMHOST.COM Name Server: NS2.DREAMHOST.COM |
| WHOIS | Status: clientTransferProhibited |
| Date | Creation Date: 16-nov-1999 Expiration Date: 16-nov-2014 |