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Sales and Marketing Management

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Description: Includes articles from the monthly print magazine of the same name, as well as other related resources.
by: Lisa Clark, Vice President of Marketing Reps may arrive at a call ready to disseminate rote information instead of solve problems that win deals. Brain science research at Harvard shows how managers can equip reps for value added conversations that can win deals.
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Creation Date: 03-jul-1997
Expiration Date: 02-jul-2014