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Scan day: 01 February 2014 UTC
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Description: A virtual library containing information, resources, and reference for professionals, academics and students in traditional and internet marketing, and advertising.
KnowThis.com - Marketing Tutorials, News, How-to and More Poor JC Penney. The once proud retailer has certainly struggled in the last few years leading many to wonder what the future holds. The problems started a 2012 when a new management team was brought in to boost sagging sales. Their big strategy was built on the relatively simple idea of convincing customers that Penney was a store that offered a wide variety of products at good prices. Unfortunately, they faced an enormous hurdle as many customers only thought of JC Penney as a place to shop for bargains. In other words, it is not a retailer that comes to mind for general shopping only when there are good deals. So in an attempt to change customers’ perception, Penney essentially abandoned sale pricing and instead tried to lure customers with advertising that promoted everyday low pricing and very few sales.
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| Page title: | KnowThis.com - Marketing Tutorials, News, How-to and More |
| Keywords: | internet marketing, marketing plan, market research, marketing jobs, advertising agency, marketing careers, internet research, internet advertising, web site promotion, trade shows, sales management, affiliate program, public relations |
| Description: | Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing, PR and more. |
| IP-address: | 67.210.102.217 |
WHOIS Info
| NS | Name Server: NS1.KNOWTHIS.COM Name Server: NS2.KNOWTHIS.COM |
| WHOIS | Status: clientTransferProhibited |
| Date | Creation Date: 29-oct-1998 Expiration Date: 28-oct-2016 |