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Incentive Central

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Description: Information about incentive marketing and how it induces purchase or performance on the part of a consumer, salesperson or dealer through merchandise or travel rewards.
According to a new report from the Enterprise Engagement Alliance (EEA) , motivating workforces to improve performance can increase corporate profits – and boost the economy. Entitled “The Economics of Engagement,” the report,written by Allen Schweyer of the Human Capital Institute, provides a comprehensive analysis of research in the emerging field of “Enterprise Engagement” and offers how-to information on recently developed benchmarking tools that can quantitatively measure the benefits of employee and customer engagement.
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Creation Date: 25-Aug-1999 17:18:46 UTC
Expiry Date: 25-Aug-2016 17:18:46 UTC