AMA Serv Sig
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Scan day: 05 February 2014 UTC
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Description: Includes a list of course syllabi, upcoming events, regular newsletters, and research resources available on the marketing services special interest group of the AMA.
AMA's Services Special Interest Group / SERVSIG's Home Page The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.
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WEBSITE Info
| Page title: | AMA's Services Special Interest Group / SERVSIG's Home Page |
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| IP-address: | 65.254.248.219 |