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Memetics

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Description: A senior thesis on memetic selection criteria.
Memes are hot. Since Richard Dawkins talked about them in his revolutionary book a lot has been said and written about cultural evolution and the spreading of culture based on the principles of natural selection. A school of thought called memetics has become more and more prominent in various fields such as antropology, psychology, linguistics, marketing, computerscience and architecture. The field has developed from a theoretical field to an applied science. Memetics is predominantly used as an applied science in marketing and computerscience and has thus faced the challenges from quite some of its critics.
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