General Motors- On the Road to Recovery?
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Scan day: 08 February 2014 UTC
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Description: When executives decided to unload the Oldsmobile brand, one burden was lifted off General Motors. But now they have to buckle their seat belts and drive their other brands to the limit.
General Motors - On the Road to Recovery? General Motors - On the Road to Recovery? Launching a Product at the End of an Era When executives decided to unload the Oldsmobile brand, one burden was lifted off General Motors. But now they have to buckle their seat belts and drive their other brands to the limit.
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Page title: | General Motors - On the Road to Recovery? |
Keywords: | advertising car advertising ads car ads television commercials general motors oldsmobile cadillac pontiac gm buick saturn chevrolet gmc promotion publicity promoting marketing brand brand management |
Description: | GM put the wheel lock on Oldsmobile just as the brand was set to release the Bravada. Now the company faces an interesting challenge. How do you sell a dead brand? |
IP-address: | 207.241.148.80 |
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Date | Creation Date: 12-mar-1999 Expiration Date: 12-mar-2020 |