Small Business Success Ideas
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Description: Advice, tips and tactics for Small Business (SOHO) development and success. Free articles, book chapters, e-mail courses, and e-zine subscriptions.
Helping small business owners and independent professionals do more with less Make Your Advertising Words Count By Using Bottom-Line Benefits at the Top I get dozens of marketing pieces in both my mailbox and email box on a daily basis. I’m betting that you get more than your share, too. How do you sort through it? Most of us only read the headline and take a quick glance at the photo on direct mail pieces – using less than five seconds of our attention to decide if we are interested to know more about this product or service. LESS THAN FIVE SECONDS! The same is true for a radio ad and television spot, too. Our ears are finely tuned to discern an ad spot ...
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